The delicate color originated from the cherry blossoms that actually decorated BELLUSTAR TOKYO, creating special folding fans that seem to capture not only the beauty of the 2024 cherry blossoms, but also the time guests spent at the hotel and their memories.

Mr. Nishikawa: “I was amazed that cherry blossoms could be reborn in such a form! I believe we were able to express the beauty of ‘wa’ (harmony) that we cherish at BELLUSTAR TOKYO. These folding fans are convenient to carry, have been finished with an elegant design, and can be used regardless of gender. I would definitely like everyone to hold one in their hands.”

Rep: “When the product was completed, I was overwhelmed with emotion. Since it was a year-long project, I was filled with excitement, thinking, ‘Finally, you are home, welcome back!’ Cherry blossoms that guests enjoyed visually were reborn in a new form. I am very happy that we were able to elevate such a story into a product.”

In 2025, BELLUSTAR TOKYO enters its third year since opening. And, in Mr. Nishikawa’s words, the hotel will continue working on seasonal flower decorations and upcycling.

Mr. Nishikawa: “One of Japan’s attractions is its four seasons. I hope that in the future, guests will continue to experience the changing of the seasons through flowers. Of course, we will continue our SDG initiatives. Passing on the beauty of nature to the next generation – that is a mission we should accomplish as a company.”

We hope that memories of our seasonal flowers will remain with all who visit BELLUSTAR TOKYO, so that their beauty is not limited to just a moment in time. BELLUSTAR TOKYO will continue its journey as an eco-friendly, town-friendly, and people-friendly hotel.

Please refer to this article for more about the production process behind the “Sakura Upcycle Project.”
→Transforming discarded cherry blossoms and branches into something new